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What is Zero Click Search and Impact on Blogging and SEO Traffic?

 by Kirtish Vyas
What is zero click search and impact on Blogging and SEO Traffic

Recently a case study was done by Rand Fishkin, on the number of clicks any website getting from the organic traffic of Google search engine.

And it has surprised everyone, that in the year 2020 more than 65% of total global searches are not giving any organic traffic or clicks to any ranking website.

Hence, everybody concerned about the Google monopoly and the future of the publishers especially Bloggers, who are mainly relied on Google organic traffic.

So if you are not sure, what is Zero click search and how it impacts website organic traffic, and what will be the future of Blogging?

Then in this guide, I have done a complete analysis from various sources to give you the best knowledge about the impact of Zero clicks searches on your website or blog.

Futre of Blogging with Zero Click Searches

The blogging community is the one concerned about a lot on recent data analysis of no Clicks due to zero-click searches.

But for us, there is Good and the best news.

The good news is the number of searches every year increasing which means more traffic potential.

The best news is feature snippets, which Google shows on the top search result are nothing else than the website of bloggers like you and me.

If you have read my future of SEO blog post there i explained, how Google is focusing a lot to rank faster new websites if they are targeting the user queries directly.

Even the passage indexing is the reason behind the conversion of the featured snippet, so no matter your site has the authority or not you can cross the top 100 pages and get position #1 in Google SERP.

That means, Google is optimizing content best for the user and also asking the content publisher to focus on direct answering instead of writing long form content.

There are a couple of strategies we Bloggers need to improve such as

  • Add Schema in your blog content to help search engines understanding your content.

  • Try to focus on passage indexing and answer user queries directly.

  • Optimize your content for feature snippets.

  • Write original and unique content.

  • Avoid making websites like News, Job Posting, Lyrics, and Live score, etc.

  • Do not rely completely on Google organic traffic and diversify your source of traffic.

Start adding values and more focus on targeting the user queries instead rely on any SEO tool to find SEO difficulty.

I am sure, this has given you major highlights on what is do’s and don’t for any Blogger or content publisher, going forward only genuine and original content will win the race.

Wrap Up on Zero Click searches

You will keep getting such studies every year but we all are familiar with how internet usage increased in the year 2020 after COVID.

More people searching in Google and all businesses are going live and many more searches in Google.

Google itself announced that every day more than 10-15% of searches are completely fresh and new, for which Google is not able to find suitable results from the existing published content.

So find such opportunities and remember one thing, you don’t need search volume in trillion as if your site is driving decent traffic and you are making money that’s all you need to care about.

I am sure this has given you the brighter side of Google’s recent and upcoming changes and i love to hear your thought on the same in the comment box.

If you found this resource helpful and interesting then help me to reach out to this awesome piece with those who are in need. Thanks in advance.

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